Nombre técnico: website_sale_facebook_pixel
The Facebook Pixel in Odoo is a tool that automatically tracks visitor behavior across your website and eCommerce platform. By integrating a script into all pages, it collects key data on user actions such as page views, product interactions, and purchases.
With this module, you can easily connect your website to Facebook and Instagram Ads without any technical setup. Simply add your Pixel ID, and Odoo will automatically send standard events with detailed product data.
This allows you to:
-Analyze customer behavior
-Track conversions
-Build custom audiences
-Optimize advertising campaigns more effectively